Gross MarginLogisticsSeries B

Gross Margin for Logistics at Series B (Usage-Based)

2026 data · Sample size: 417 · Source: Gainsight Customer Success Benchmarks

25th %ile

39.6%

Median

43.5%

75th %ile

46.8%

90th %ile

49.4%

▬Trending stable year-over-year

About This Metric

Revenue minus cost of goods sold, expressed as a percentage. For SaaS, this is typically 70-85%.

(Revenue - COGS) / Revenue × 100

Higher is better · Unit: percentage

How to Improve

Migrate to cloud-native infrastructure to reduce COGS. Automate support with AI to reduce human cost per ticket. Negotiate volume discounts on third-party APIs.

Ehsan's Analysis

Logistics companies at Series B stage should track this metric weekly with a 4-week rolling average. The spread between p25 and p75 is where competitive advantage lives. Focus on moving from median to top-quartile before chasing top-decile performance. The compound effect of consistent 5% monthly improvement puts you in the top 10% within 18 months.

Ehsan Jahandarpour

AI Growth Strategist & Fractional CMO

Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council

Frequently Asked Questions

What is a good Gross Margin for Logistics at Series B?

The median Gross Margin is 43.5%. Top-quartile companies achieve 46.8%. Aim for top-quartile to be competitive.

How does Gross Margin change by company stage?

Gross Margin improves as companies mature. Later-stage companies benefit from scale and optimization.

How to improve Gross Margin in Logistics?

Focus on the primary drivers specific to Logistics. Track weekly with a 4-week rolling average and iterate on the biggest lever.