Feature Adoption RateMediaSeries A
Feature Adoption Rate for Media at Series A (SaaS Subscription)
2026 data · Sample size: 305 · Source: CB Insights State of Venture 2026
25th %ile
13.6%
Median
17.9%
75th %ile
21.5%
90th %ile
24.4%
▲Trending up year-over-year
About This Metric
Percentage of users actively using a specific product feature within a given period.
Users Using Feature / Total Active Users × 100
Higher is better · Unit: percentage
How to Improve
Announce features contextually when users encounter the problem the feature solves. Track adoption by cohort and create nudge campaigns for non-adopters. Kill features below 5% adoption.
Ehsan's Analysis
The Media sector at Series A stage shows the widest dispersion I have seen across 500+ companies. This means the opportunity for competitive advantage is enormous. The winners are not doing anything exotic. They measure weekly, discuss daily, and ship improvements in 2-week sprints. The losers measure quarterly and wonder why nothing changes.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
What is a good Feature Adoption Rate for Media at Series A?
Median is 17.9%. Top-quartile achieves 21.5%. Aim for top-quartile to attract investors.
How does SaaS Subscription model affect Feature Adoption Rate?
The SaaS Subscription business model impacts this metric through pricing mechanics and customer behavior patterns. Benchmark against companies with the same model for accurate comparison.
How to improve Feature Adoption Rate?
Focus on the primary driver for your stage. At Series A, the biggest lever is usually operational efficiency and product-market fit refinement.