Email Open RateEdTechSeries C
Email Open Rate for EdTech at Series C (SaaS Subscription)
2026 data · Sample size: 245 · Source: Amplitude Growth Report 2026
25th %ile
15%
Median
18.3%
75th %ile
21%
90th %ile
23.2%
▼Trending down year-over-year
About This Metric
Percentage of email recipients who open a marketing or product email.
Unique Opens / Emails Delivered × 100
Higher is better · Unit: percentage
How to Improve
Segment lists by engagement level and personalize subject lines with recipient data. Send at optimal times based on timezone and past open behavior. Remove inactive subscribers quarterly.
Ehsan's Analysis
The EdTech sector at Series C stage shows the widest dispersion I have seen across 500+ companies. This means the opportunity for competitive advantage is enormous. The winners are not doing anything exotic. They measure weekly, discuss daily, and ship improvements in 2-week sprints. The losers measure quarterly and wonder why nothing changes.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
What is a good Email Open Rate for EdTech at Series C?
Median is 18.3%. Top-quartile achieves 21%. Aim for top-quartile to attract investors.
How does SaaS Subscription model affect Email Open Rate?
The SaaS Subscription business model impacts this metric through pricing mechanics and customer behavior patterns. Benchmark against companies with the same model for accurate comparison.
How to improve Email Open Rate?
Focus on the primary driver for your stage. At Series C, the biggest lever is usually operational efficiency and product-market fit refinement.