Churn RateMarTechSeries C
Churn Rate for MarTech at Series C (Advertising)
2026 data · Sample size: 401 · Source: Mixpanel Product Benchmarks 2026
25th %ile
7.2%
Median
6%
75th %ile
5%
90th %ile
4.4%
▼Trending down year-over-year
About This Metric
Percentage of customers or revenue lost during a given period. The inverse of retention.
Customers Lost / Starting Customers × 100
Lower is better · Unit: percentage
How to Improve
Implement a 90-day onboarding program with milestone check-ins. Build health scoring that predicts churn 60 days out. Create switching costs through integrations and data lock-in.
Ehsan's Analysis
MarTech churn at Series C stage tells you everything about product-market fit. Monthly churn above 4% means you are filling a leaky bucket. The companies I advise that get below 2% all implement one practice: structured onboarding with day-1, day-7, and day-30 milestones. If you cannot name your three activation events, you have not earned the right to spend on acquisition.
J.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO · Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations
Frequently Asked Questions
What is a good Churn Rate for MarTech at Series C?
The median Churn Rate is 6%. Top-quartile companies achieve 5%. Aim for top-quartile to be competitive.
How does Churn Rate change by company stage?
Churn Rate decreases as companies mature. Earlier-stage companies typically see higher values due to smaller scale.
How to improve Churn Rate in MarTech?
Focus on the primary drivers specific to MarTech. Track weekly with a 4-week rolling average and iterate on the biggest lever.