2026 data · Sample size: 476 · Source: CB Insights State of Venture 2026
25th %ile
8.8%
Median
7.4%
75th %ile
6.2%
90th %ile
5.5%
▼Trending down year-over-year
About This Metric
Percentage of customers or revenue lost during a given period. The inverse of retention.
Customers Lost / Starting Customers × 100
Lower is better · Unit: percentage
How to Improve
Build a churn prediction model using product usage data and trigger intervention at risk score thresholds. Implement a structured offboarding survey that captures the real reason for leaving. Create a win-back playbook for the first 90 days after churn.
Ehsan's Analysis
The Series A-stage FinTech benchmark data reveals a surprising pattern: companies with the best numbers here are not the ones with the biggest teams or budgets. They are the ones with the tightest feedback loops. Weekly measurement, daily standup visibility, and 48-hour iteration cycles separate top-decile from median performance. Build the system before chasing the number.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
What is a good Churn Rate for FinTech at Series A?
Median is 7.4%. Top-quartile achieves 6.2%. Aim for top-quartile to attract investors.
How does Advertising model affect Churn Rate?
The Advertising business model impacts this metric through pricing mechanics and customer behavior patterns. Benchmark against companies with the same model for accurate comparison.
How to improve Churn Rate?
Focus on the primary driver for your stage. At Series A, the biggest lever is usually operational efficiency and product-market fit refinement.