Churn RateCybersecurityPre-Seed
Churn Rate for Cybersecurity at Pre-Seed (Freemium)
2026 data · Sample size: 437 · Source: ChartMogul SaaS Growth Report 2026
25th %ile
10.9%
Median
9.1%
75th %ile
7.6%
90th %ile
6.7%
▼Trending down year-over-year
About This Metric
Percentage of customers or revenue lost during a given period. The inverse of retention.
Customers Lost / Starting Customers × 100
Lower is better · Unit: percentage
How to Improve
Implement a 90-day onboarding program with milestone check-ins. Build health scoring that predicts churn 60 days out. Create switching costs through integrations and data lock-in.
Ehsan's Analysis
Cybersecurity churn at Pre-Seed stage tells you everything about product-market fit. Monthly churn above 4% means you are filling a leaky bucket. The companies I advise that get below 2% all implement one practice: structured onboarding with day-1, day-7, and day-30 milestones. If you cannot name your three activation events, you have not earned the right to spend on acquisition.
J.
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO · Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations
Frequently Asked Questions
What is a good Churn Rate for Cybersecurity at Pre-Seed?
The median Churn Rate is 9.1%. Top-quartile companies achieve 7.6%. Aim for top-quartile to be competitive.
How does Churn Rate change by company stage?
Churn Rate decreases as companies mature. Earlier-stage companies typically see higher values due to smaller scale.
How to improve Churn Rate in Cybersecurity?
Focus on the primary drivers specific to Cybersecurity. Track weekly with a 4-week rolling average and iterate on the biggest lever.