Average Revenue Per User (ARPU)MediaSeries B
Average Revenue Per User (ARPU) for Media at Series B (Marketplace)
2026 data · Sample size: 449 · Source: McKinsey SaaS Growth Report
25th %ile
$58
Median
$87
75th %ile
$111
90th %ile
$130
▲Trending up year-over-year
About This Metric
Average monthly or annual revenue generated per active user or account.
Total Revenue / Active Users
Higher is better · Unit: currency
How to Improve
Introduce tiered pricing with clear value steps. Bundle adjacent features into premium plans. Build usage-based add-ons that scale with customer success.
Ehsan's Analysis
Media companies at Series B stage should track this metric weekly with a 4-week rolling average. The spread between p25 and p75 is where competitive advantage lives. Focus on moving from median to top-quartile before chasing top-decile performance. The compound effect of consistent 5% monthly improvement puts you in the top 10% within 18 months.
EJ
Ehsan Jahandarpour
AI Growth Strategist & Fractional CMO
Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council
Frequently Asked Questions
What is a good Average Revenue Per User (ARPU) for Media at Series B?
The median Average Revenue Per User (ARPU) is $87. Top-quartile companies achieve $111. Aim for top-quartile to be competitive.
How does Average Revenue Per User (ARPU) change by company stage?
Average Revenue Per User (ARPU) improves as companies mature. Later-stage companies benefit from scale and optimization.
How to improve Average Revenue Per User (ARPU) in Media?
Focus on the primary drivers specific to Media. Track weekly with a 4-week rolling average and iterate on the biggest lever.