Activation RateLogisticsSeries B

Activation Rate for Logistics at Series B (SaaS Subscription)

2026 data · Sample size: 305 · Source: McKinsey SaaS Growth Report

25th %ile

16.4%

Median

21.6%

75th %ile

26%

90th %ile

29.4%

▲Trending up year-over-year

About This Metric

Percentage of new users who complete key actions that predict long-term retention and value.

Users Completing Activation / Total New Signups × 100

Higher is better · Unit: percentage

How to Improve

Reduce steps to first value from 7 to 3. Add interactive onboarding with personalized templates. A/B test activation flows weekly and kill anything below 30%.

Ehsan's Analysis

Activation is the most underinvested metric in Logistics at the Series B stage. A 10% improvement in activation rate compounds to 45% more retained users at month 12. The best Logistics companies define activation as completing a workflow that delivers measurable value, not just clicking through onboarding. Redefine your activation event monthly until you find the one that predicts 90-day retention.

Ehsan Jahandarpour

AI Growth Strategist & Fractional CMO

Forbes Top 20 Growth Hacker · TEDx Speaker · 716 Academic Citations · Ex-Microsoft · CMO at FirstWave (ASX:FCT) · Forbes Communications Council

Frequently Asked Questions

What is a good Activation Rate for Logistics at Series B?

The median Activation Rate is 21.6%. Top-quartile companies achieve 26%. Aim for top-quartile to be competitive.

How does Activation Rate change by company stage?

Activation Rate improves as companies mature. Later-stage companies benefit from scale and optimization.

How to improve Activation Rate in Logistics?

Focus on the primary drivers specific to Logistics. Track weekly with a 4-week rolling average and iterate on the biggest lever.