The Ultimate Startup Resource for Entrepreneurs 
(Part 1)

BY EHSAN JAHANDARPOUR

What Resources should You Use to Run Your Startup

I’m sure you agree with me that if you had the right startup resource, right from the beginning, it would have been much easier to manage your business.

Right before I publish this post, I was dreaming of having access to the complete set of paid and free startup tools & entrepreneurship resources all in one place? 

All the tools, templates, playbooks, plugins, etc. that all successful entrepreneurs have used to build a successful business.

Here is the dream come true!

I have curated a list of more than 140 resources for business startup from the most reliable sources. I’ve also divided these startup tools in 6 main categories to help you explore them easily.
Buckle up and Jump right in.

Disclaimer: The observation and selection criteria of these resources for business startup is based on usability and the value that these business startup kits add to modern startups. None of these links are affiliate links and I earn absolutely nothing from them, so enjoy this must go-to-guide to Plan, Launch, Manage & Growth Hack Your Startup or business.

Chapter 1: 
28 Actionable Guides to build a successful startup – How to Build a solid Startup Foundation

If you’re new to the startup world – or looking to brush up on the basics of how to successfully run a business or launch a startup, this list of free startup training,
definitive guides for entrepreneurs, and startup playbooks are the best go-to-guides to start your business.
These startup resources help any entrepreneur get their feet on a solid ground by providing you a set of start-up essentials you need to Launch and grow your business.”


 
YCombinator Startup Playbook : For those who are new to the world of startup and business, this playbook by@Sam Altman is a great place to start learning the basics.


 


The Lean Launch Pad, is a free online training by @Steveblank about how to build a startup.


 


32 Metrics for Startups: are two separate articles 1) 16 Startup Metrics & 16 more startup Metrics by Andreesen Horowitz. These startup guides clearly listed down the most important 32 KPIs that any successful entrepreneur should have under control.


 


Get Business Credit is an interesting post that helps startups get credit without affecting their personal credit report.


 


How to Create a $1M Web Business is an article by @Noah Kagan where he walks you through a step by step process to start your own success story.


 


The Definitive Guide to Link Building is a great step by step SEO & Link building resource by @Brian Dean, one of my amazing mentors, for online startups to start focusing on ranking on google and important things right from the beginning and get great online exposure.


 


Web Fundamentals: Google developers team has put together a great set of startup resources about Designing website and UI, Discovery and monetization, Security and identity, Performance and more.


 


Startup Failure Postmortems is an updated list of startups who could not make it and have failed, as well as the Top Reasons Startups Fail.


 


Startup Business Plan & Patterns, The Definitive Guide is a step by step framework that helps you craft your business model and design a feasible business plan for your startup.


 


Libraries.io If you are in ICT or technology driven startup, then you know that open source plays a great deal in your business. Liberaries.io is a collection of open source libraries, modules and to use in your software projects.


 


Business Model Canvas: a brilliant book that provides new approach to business planning and business models. Using business model canvas, you can design your business model and take your startup to market as fast as possible. Alex Osterwalder, the inventor of business model canvas shares his strategies and techniques onStrategizer Business Modeling Blog.


 


Mural.ly not only complements business model canvas, it also provides startups with great features to visually collaborate and brainstorm.


 


AlternativeTo is a new approach that helps you find alternatives to expensive software using crowd sourcing and recommendations. Tell them what application do you want to replace and they will recommend you great alternatives. 


 


Startup Stash, is another curated directory of startup resources, training & tools that really help you build, and manage your Startup.


 


Canvasizer helps you craft your business plan using business model canvas. You can choose your type of work and create your business model.


 


How to do Customer Discovery is a series of recorded videos by Steve blank in which he explains the customer discovery process.


 


Kevin Dewalt has another well explained blog for entrepreneurs and startup owners to learn more about Customer Development and growth hacking.


 


Word Safety: if you plan to launch globally, you wouldn’t want your startup’s name to convey a bad meaning. Word safety helps you check your word against swear words and unwanted associations in 19 languages.


 


Knowem gives you access to search and secure your domain name, brand or product name and trademark.


 


Name Smith assist entrepreneurs by suggesting business names and help you select the Business Names that are available.


 


The Definitive Guide to Growth Hacking is a series of articles by Neil Patel that explains growth hacking techniques that boost your startup exposure.


 


   


Top 10 Books every entrepreneur must read
Over the past decade I’ve have found that almost all MBA programs are not as quickly updated to cater for entrepreneur’s need and prepare entrepreneurs to be able to compete in today’s fast changing digital market. To be a successful entrepreneur you need to update yourself with the latest methods and approaches that differentiate your business, hence the top 10 books that every entrepreneur must read are listed here. From Planning, marketing, strategy, innovation, venture capitalists (VC), You name it.  


 


22


Business Model Generation and Value Proposition Design: by Alexander Osterwalder allows you to answer these two questions intelligently: “What’s your business model?” and “describes how to get product/market “


 


23


The Lean Startup is an amazing must read book by Eric Ries. Lean startup approach is a combination of agile project management and customer development process. Implementing it correctly provides flexibility and agility to your startup.


 


24


The Hard Thing About Hard Things by Andreessen Horowitz offers essential advice on starting, growth hacking and managing your startup; practical wisdom for managing the toughest problems that no business school cover.


 


25


Talking to Humans: Success starts with understanding your customers is a practical guide to customer development that helps you learn the inevitable art of communicating with your customers and conduct effective customer interviews, find potential customers and implement the techniques in real market.


 


 


26


Blue Ocean Strategy continues to challenge everything you know about competing against competitors and help you understand the market types you are competing in.


 


27


The Marketing Playbook by John Zagula and Richard Tong is all about actionable techniques that help startups to continuously offer their service and genuinely compete against competitors.


 


 


28


Whoever has ever worked in business consulting industry should have heard about Porter’s 5 forces from Michael Porter, the father of competitive strategy. These 3 books of Porter are must read for startup CEOs:Competitive Strategy, Competitive Advantage, and On Competition.


 


 


 


 


Chapter 2:
Top 22 Startup Resource, Market Research & Analytic Tools for Entrepreneurs” separator
Market research tools are among the most important tools for entrepreneurs. To succeed, you need to asses not only your product but also your market and your competitors. The list of Top analytics and market research tools (both free and paid) enables you to expand your knowledge about your startup market and conduct market research in a totally new way.


1


Google Consumer Surveys is an startup tool that enables entrepreneurs to create surveys and find out what customers want. It’s a powerful yet reasonable online market research resource for startups.


 


2


Google Trends shows entrepreneurs and startup owners trends and insights about what people do and search for on the internet. It is a free market research tool for entrepreneurs.


 


3


Google Insights can help you take your startup to market based on data, insights and what they mean for your customers.


 


4


Google’s Keyword Planner should be in every entrepreneur and marketer’s tool box. It can steer you in the right direction by providing you metrics and informing to gauge your keywords and the demand from the industry.


 


5


SEMrush is an amazing SEO platform and also a very useful competitor research tool for startups and online businesses.


 


6


PickFu is a useful tool for startups to get feedback before publishing or launching your product. You will get feedback and data outside of the current echo chamber you’ve created with your customers, community and true fans.


 


7


Google’s Customer Barometer helps you understand how people use the Internet across the world. It is an awesome tool for initial recommendations on what do your customers do online.


 


8


Open Strategy allows you to find the best startup strategy tools and market research resources for free and become a part of a growing community of planners, strategists, and business thinkers with Open Strategy.


 


9


Quora is one the most useful places on the internet to go and get your questions answered by really smart and experienced entrepreneurs. It is also a great place to perform market research if you want to know what customers love or hate about competitors in the space.


 


10


Change Detection is a free tool that has archived everything since 1999. It provides page change monitoring to monitor any website page for changes using a change log.


 


11


Internet Archive is another great tools for startups and digital marketers to find millions of free books, archived web pages, movies, software, music, and more.


 


12


Business Research Launch Pad: Although it doesn’t look modern, it has a great resource for entrepreneurs, business owners, marketers, managers, etc. You can either search by industry or by area of interest and the results will amaze you.


 


13


Data Hub is a free, and useful data management platform from the Open Knowledge Foundation. It has a great research tool called CKAN for managing and publishing collections of data, in case you are collecting data and wish to publish them.


 


14


Statista is not free like the other tools mentioned in this go-to guide for startups, but provides you access to relevant data from over 18,000 sources. You can even customize your search from a list of statistics, studies and reports in seconds.


 


15


Gartner is indeed one of the big players in market research in technology , especially IT, sector. Gartner’s predictions and trends, as well as researches and white papers have been useful to big corporations as well as startups.


 


16


Compass is a market research platform for E-commerce startups. They provide you a single dashboard to connect all your data sources and manage your metrics or benchmark your startup against the industry.


 


17


Biz Stats is a great market research tool that provide financial ratios and financial data about industries. Although it’s free, not many entrepreneurs have used it!


 


Analyze and Start Converting Visitors to Customers
 


In addition to market research, you need to analyze many factors when Your startup is online. Your startup should start converting visitors to users and users to revenue. How? Using the analytics and data you find from your customers, you can understand what to offer, how much should you price it, and to whom should you target. The list below is the best list of analytics for entrepreneurs.”]


18


Segment Analytics Academy is a free weekly course about analytics that helps you learn the basics of how to think about analytics and level-up to implementation strategies for what data to collect in your startup.


 


19


Kiss Metrics help startup & marketers to learn new strategies and provide them actionable analytics & techniques that convert visitors to customers.


 


20


Google Analytics provides a set of useful analytic tools for startups and online businesses to monitor their visitors behavior and their growth.


 


21


Amazon Analytics offers startup tools that work across all platforms and help you easily collect, visualize, measure and understand your app usage data at scale them.


22


Heap A nice analytical tool to use for startup websites or IOS mobile apps. It automatically captures every user action and enables you to measure it based on the facts and data.


 
Chapter 3
23 Practical TOOLS & PLUGINS FOR ENTREPRENEURS
Go Online; Start Converting customers to Revenue: When Your startup is online, it should start converting visitors and users to revenue. How? Chapter 5 is all about the tools and resources that takes your startup online and help you differentiate your business in digital world.


1


NameCheap is one of the best places to secure your startup domain name and get good services with reasonable price.


 


2


Bubble: A good option for entrepreneurs who don’t know how do <code> and enables you to create web and mobile apps without coding.


 


3


Wix is a reasonable website builder for startups in case you are interested in designing and hosting on a free platform and then move to a premium.


 


4


Google Sites is another free service from Google for small businesses, startups and entrepreneurs to create and share webpages.


 


5


Weebly is a great startup resource and a free/paid platform that allows young entrepreneurs to quickly design a website and host it with Weebly.


 


6


Max CDN is a very reasonable service that helps you load your heavy contents such as your media using the CDN technology. This way your sites load faster than ever.


 


7


Zoomerang enables entrepreneurs, solopreneurs and online marketers to use its free and paid service to conduct surveys and polls.


 


8


Qualtrics is a powerful startup resource and web-based market research platform that takes other elements such as customer experience and employee insights into account too.


 


9


Qualaroo offers a paid service to survey specific groups of website visitors and gain qualitative information. You can get better understanding of who your customers are, and what they’re looking for on your site.


 


10


Survata is another startup tool for conducting surveys and gathering consumer feedback for any business decision.


 


11


Super Simple Survey is one of startup resources that help entrepreneurs create beautiful surveys for all devices in just a few seconds.


 


12


Wufoo solved startup’s need to create contact forms for their visitors. Wufoo made it easy with its free and paid plans.


 


13


Typeform is a tool for startups to create engaging forms and research their target market or conduct any survey. It has a great workflow and beautiful UI.


 


14


PollDaddy is another startup resource from the creators of WordPress. It provides you powerful reporting & insights for all of your surveys and polls. You can even customize them to match your brand and budget.


 


15


Prefinery offers startups and not yet launched businesses a set of free and paid options to manage their Beta versions or launch campaigns.


 


16


Polltango is a very simple and free (till now) online form and poll builder for startups. Their value proposition is around flexibility to add a second question that gives you better insights from your results.


 


17


Instapage offers startups a useful tool to create landing pages with its free and paid plans.


 


18


Clickthroo offers startups and online businesses a landing page software platform with split-test, segment, personalize, and optimization features for landing page marketing campaigns without the need for hosting or third-party software.


 


19


Yoast SEO is a must have plugin for entrepreneurs who are using WordPress. It greatly helps you to perform basic on page SEO analysis and optimize your content for better exposure.


 


20


Add This offers plenty of free and paid options to make sharing of your website content easy. With no coding experience, you can set sharing buttons, email collection tools and enjoy the comprehensive dashboard of your site’s analytics.


 


21


Lead in from Hubspot enables you to capture any email interaction with your site. Easily Capture Leads on Your Website by configuring contact & lead capture engine on your website. No coding required.


 


22


Hotjar has free and paid plans for web entrepreneurs to use its Poll, Heat map and other customer analysis services to Understand what users want, care about and interact with on your site.


 


23


SumoMe offers a free and paid service to entrepreneurs who want to convert their visitors to customers. You can set a Welcome mat, use the heat map or sharing features to grow your list.


 


Chapter 4
28 GROWTH HACKING & SEO TOOLS that Works
Focus on Growth hacking and SEO. Customers are mostly interested in buying products and services from businesses and startups that connects with them.


 In order to connect with your prospective customers, you would need to promote your product or service using the digital medium that everyone use and make sure you are seen. The top SEO & Growth hacking tools listed below outlines the most efficient way to optimize your site for search engines and users as well as helping you with your marketing strategies and Advertisement initiatives.


1


Wistia.com provides free and paid video marketing platform for business. You can upload, monetize and promote your startup videos to your target audience.


 


2


Majestic SEO is an alternative to Ahrefs and a great tool for entrepreneurs who focus on white hat SEO & Building Backlink.


 


3


Google Keywords Tool (Aka AdWords) helps startups and businesses be seen by online customers when they search for specific keywords & pay when users click to visit their startup or business website.


 


4


Ahrefs is another SEO tool, or alternative to Majestic, that complements Digital marketing techniques and SEO strategies that entrepreneurs use to analyze keywords and competitors.


 


5


Google’s Keyword Planner should be in every entrepreneur and marketer’s tool box. It can steer you in the right direction by providing you metrics and informing to gauge your keywords and the demand from the industry.


 


6


Google Market Finder is a very unique free offering by google that helps you asses your market, both locally and globally, for keywords and find out the estimated Advertisement price.


 


7


Ubersuggest adds value to entrepreneur’s life by providing a tools to get more keywords ideas that are not available in the Google Keyword Planner.


 


8


Google Adwords Editor is one of the very useful startup tools that can be installed as desktop application and helps entrepreneurs manage large AdWords accounts.


 


9


Think with Google is a powerful startup resource, specifically on market research and finding tutorials about online purchases and consumer behaviors.


 


10


Moz like other two SEO Tools and Resources helps entrepreneurs with actionable SEO techniques and digital marketing strategies such as keyword analysis, content promotion, and has a great knowledge base for SEO lovers.


 


11


SocialAdsTool is a Facebook marketing partner and an alternative to AdEspresso or Facebook for startups who want to run Facebook marketing campaigns.


 


12


AdExpresso provides startups with tools to optimize Facebook ads and manage their marketing campaigns.


 


13


SimilarWeb is a great startup tools, especially for entrepreneurs who are interested in discovering traffics of competitors, their website or simply any web site or mobile app.


 


14


Thalamus offers a comprehensive research database of advertising companies and startups. You can search for a keyword or an advertisement partner and get filter results based on countries or other filters.


 


15


Spyfu helps startups and entrepreneurs download competitors most profitable keywords and ads for Paid and Organic Search.


 


16


K-Meta gives startup an opportunity to find competitive AdWords keywords and split the data based on organic and ads traffic.


 


17


MarinSoftware offers additional features to online marketers and startup owners to improve their online campaigns and increase their ROI compare to other Native tools.


 


18


Followerwonk, owns by Moz, provides insights, analytic and reports for online business owners and startups that use Twitter to engage their followers.


 


19


SEO+ helps startups with their SEO offering. Hazel also has a great blog for entrepreneurs that walks you through every steps of SEO, Personally, I liked The Ultimate Cheat Sheet on Landing Page Optimisation more.


 


20


Facebook for Business supports your startup, brand or business to reach out to the untapped business opportunity among Facebook users.


 


21


The Beginner’s Guide to Conversion Rate Optimization is an in-depth tutorial for startups to convert more passive website visitors into active users and increase online engagement.


 


22


Word Tracker is a paid service that helps online marketers and entrepreneurs find keywords that are difficult to find with free tools.


 


23


SEMrush is an amazing SEO platform and also a very useful competitor research tool for startups and online businesses.


 


24


Google Ads should be considered one of great advertisement tools for startups. Using AdWords and Google AdWords planner, entrepreneurs and business owners can promote their service to millions of users.


 


25


LinkedIn Ads, although slightly more expensive than the other advertisement platforms like google or Facebook; it is a great tool for corporate and B2B startups to advertise.


 


26


BuzzSumo helps entrepreneurs with content marketing and promotion by providing a tool that analyze what content performs best for any topic or competitor. You can search and find key influencers in your niche and promote your service or content to them.


 


27


AMP: Ever since google announced that mobile friendliness is an important factor for ranking, entrepreneurs and website owners showed interest on using plugins to make their site mobile friendly. AMP is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.


 


28


BuzzStream is a paid influencer outreach service with a free trial that enables entrepreneurs, growth hackers, digital marketers and startup owners to research influencers, manage relationships, and outreach with ease.


 


Chapter 5
18 UNTAPPED SOURCES TO FIND & ENGAGE CUSTOMERS
When Your startup is online, it should start converting visitors and users to revenue. How? Chapter 5 is all about the tools and resources that takes your startup online and help you differentiate your business in digital world. “


1


Data.Com is a free and paid service to find business connections and contacts.


 


2


Art of Emails is a great resource for Outreach email templates that you can use to send emails to customers, Angel investors, your subscribers, and virtually any one.


 


3


Customer Discovery Ninja offers free and paid on-demand customer discovery interviews where you can validate your new idea, product, or service by listening to your target customers talk about their problems.


 


4


Rapportive is a must for email outreach, especially if you’re leveraging on Linked-in connections and using Gmail. It is an easy to install plugin that shows you everything about your contacts right inside your inbox.


 


5


Vibe can be installed on modern browsers, Mac and IPhone and finds you the information about any email contacts.


 


6


Connect6 is a Google Chrome extension that displays contact information, including a profile picture, brief bio, contact details, and social links.


 


7


Hoovers works best for B2B startups as it has various plans that provides you company’s’ phone and email contacts at a fraction of a cost.


 


8


Switch Video enables startups to produce, implement and track the success of their video projects such as product launch or business promotions.


 


9


Loose Keys support startups and businesses to make product videos and tell their stories.


 


10


Explainify offers unique animations and product animation videos to startups and all businesses. Their sample of work looks good.


 


11


Demoduck is another animation and video explainer tool for startups that offers customized videos.


 


12


Video Brewery: In case you don’t want to deal with expensive agencies for your startup videos, Video Brewery is a good alternative for startups who are looking for video freelancers to craft them custom video content.


 


13


Wick Video provides startups choice to request for animated explainer videos and custom quotes.


 


14


Think mojo is another animated product video provider for all size startups and businesses.


 


15


Screen flow is a great tool for entrepreneurs who use Mac and would like to create screen recorded videos.


 


16


Camtasia helps entrepreneurs create screen recorded videos and presentations. The process is very easy and the output quality is pretty high.


 


17


Screencastify has both free and paid tools for startups to record videos using its Chrome Extension.


 


18


Streamium offers startup a tool to stream live video directly to customers and viewers and get paid in bitcoin.


 


Chapter 6
18 Sources to Build relationships, Learn, and get things done
Build relationship with market Influencers. You must collaborate with other entrepreneur, investors, mentors, competitors, in order to survive and succeed in the world of startups. Chapter 3 list down the best sources for you to find angel investors, co-founders, SEO experts, reliable forums, and many more. “]


1


Startup Grind is empowered by Google for Entrepreneurs and hosts monthly events. It has a good reputation as a global startup community designed to educate, inspire, and connect entrepreneurs.


 


Women 2.0 is another good source for articles about from technology leaders and entrepreneurs. You can find useful tools for Women entrepreneurs.


 


Meetup Helps you find entrepreneurs around you or even find people and professional you’re interested to meet in any city.


 


 


FounderDating provides a platform for entrepreneurs to find co-founders, or network with other entrepreneurs.


 


CoFoundersLab – find a co-founder in any city or look for talents to join your startup.


 


AngelList: A great source of entrepreneurs, investors, angel investors and syndicates. You can either invest, join an investment syndicate or look for funds.


 


Quora is one the most useful places on the internet to go and get your questions answered by really smart and experienced entrepreneurs. It is also a great place to perform market research if you want to know what customers love or hate about competitors in the space.


 


Only Way Online is a great resource for entrepreneurs who are looking for actionable techniques on growing traffic to their startup and increase sales.


 


Findstringers is a global resource for startups who are looking for freelance and in-field journalists.


 


Founders Suite – is an online platform for you to Search a database of more than 23K investors and find the ones interested in your idea.


 


Crew is a marketplace to find talents or get your web/mobile app startups developed.


 


Asclade is another blog that helps startups on generating traffic and leads to their website. They offer their SEO services too.


 


 


Chatsworthgoods is an article that have collected advise from many successful entrepreneurs , specifically in food & beverage market; A must read for food entrepreneurs.


 


Fiverr is an outsourcing platform for entrepreneurs that helps you find freelancers and get virtually anything done. From digital marketing, Logo design, software development to proofreading, an d copy writing.


 


Amazon Mechanical Turk allows business owners to post any task and get answers or their jobs done. It’s used by entrepreneurs to crowd source their tasks. Freelancers also use Amazon Turk as an alternative to fiver to earn money.


 


Warrior Forum is where digital marketers and SEO experts are sharing ideas and answer questions about SEO strategies, running an online business, latest trends and effective strategies and techniques for marketing your startup.


 


Growth Hackers is a dedicated forum for Digital marketers, Internet marketing experts and Growth hackers. As an entrepreneurs, you ought to leverage on such forums to build relationship and get things done.


 


Inbound can be a place to go for marketing advise and learn how to promote your startup online. and how to compete against other online startups.. 

Conversion Plan

Think end-to-end

Improve Product

Get buyers satisfaction

Experiments

From A to Z

Experiments

From A to Z

What is so special about CRO?

Whether you are launching your mobile app,
or you just want to get new customers to your online business
conversion rate optimization helps you analyze your online sales funnel, and optimize it for higher conversion.

In other words,
whether you are running an e-commerce business,
Writing a blog,
or even if you are in service industry, and offering consulting services,
you can easily use the conversion optimization techniques right away and

Boost your opt-in rate,
Increase your conversion rate,
Acquire more customers, every day.
Get more leads, and customers to buy from you or try your product.

conversion

When it comes to growth hacking strategies, the rule of thumb is that all of your digital marketing strategies, including CRO must ultimately help you grow your business faster, and this rule applies to almost every single niche.

“The good news is that in this conversion optimization guide I have outlined a set of actionable strategies that you can use for your website, and achieve higher conversion rates.”


CRO Essentials:
Why should conversion optimization matter to you?

Good question.

If you plan to reduce marketing costs,
and increase your revenue,
while lowering your cost of customer acquisition (CAC),
Then you must very much pay attention to CRO,
And here is why?

For every visitor that and visit your website, you have a chance to make money and generate revenue
but that does not happen just like that!

You must find out what makes your customer happier, and what could intrigue them to spend more time on your website

You can try different combinations of
Background colors, 
types of visuals (Animated, or solid)
Different Lead Magnets
Value proposition,
Specific tone of message,
button text,
and button color,
etc.
and figure out which combination appeals to majority of your visitors.

Acquisition First

It's about Your customer Journey

Not about Your Brand

CRO factors change from persona to persona

You may Also like to read these two guides:

Quick tips:
CRO - Quick Guide

For those who are in rush and have no time to read the definitive guide.

Go to CRO Quick Guide
Web Optimization

Everything you need to optimize your webpages and get more customers.

I want to Optimize

What terms are important in CRO?


You can use the 80-20 rule

and optimize your website to match their persona.
This way you’re indirectly suggesting your visitors to stay longer and explore more, before switch to your rivals.

Before we move on, let me share with you a few essential abbreviations that you must remember about CRO strategy.

Call to Action (CTA)

In online business,
because you don’t see your customers face to face,
you need to find ways to engage with them and sell your product.

Call to actions, are in fact your Promoters,
Your virtual sales person,
Your Bar tender,
Your driver,
They exist to grab your customer’s attention, and encourage them to TAKE ACTIONS.

You may see different forms of CTA in different websites, the most popular call to actions are:
Buy Now
Get Instant Access
Join Now
Sign Up
etc.

A/B Testing, also known as Split Testing

A/B testing is a process of experimenting different versions of a landing page
and sending equal amount of traffic to the pages
to see which page converts more visitors to leads,
Or which page engages better with visitors, or which page do users like to explore more
(It all may vary based on your KPI, metrics, and goals)

Once the best page is identified, you can make that page as your primary page, and drive 100% of traffic to the most effective page.

In other words, higher conversion rate can lead to higher ROI, efficient customer acquisition strategy, happier customers, and lower cost of marketing.

Conversion Funnel

Simply speaking, conversion funnels of online businesses is the shortest/most efficient way that a user can find what s/he is looking for and either purchase, or acquire it.

For example,
When you go to EBay, or Amazon,
You’ll either use the search functionality on home page,
Or you’re directly coming from search engines like google,
And you’ll land on the product page.
Then you’ll make the purchase and receive your product.
That’s an example of a conversion funnel. 

The true nature, and classification of conversion rate optimization won’t change
but the result will vary based on your defined goals.

Conversion Funnel

Think end-to-end

CTA Improvement

Converting Call to actions

A/B Testing

Find the Winner

I can only help you Grow, the rest is off the table.

Whether you are an affiliate marketer or an entrepreneur with your own product, You can win it.

How to set CRO Goals?

Let’s have a closer look at a few scenarios and see how can you optimize your conversion rates.

Scenario #1: Increase Revenue:

If your goal is to increase your revenue,
then the conversion rate you must look into should be
the number of customers who bought your products, packages, or solutions VS the total number of people who showed interest in it.

Scenario #2: Get more Leads

In case you are trying to get more leads and engage them in your sales funnel,
you should monitor your conversion rate base on
the number of people who are approached (or they might approach you) against the number of qualified leads.

Scenario #3: Brand Awareness


In the event that you are looking for better brand awareness,
then you should not be looking for tangible results in short term.
However, if you implement re-targeting strategies (I’ll get to this soon), you can monitor your ROI conversion rate.
conversion
Conversion Funnel Vs Sales Funnel

When it comes to advanced growth hacking, and scaling your business
Your sales funnel should look like this.

You must define your source of traffic,
And drive each customer segment to the right landing page.

In many businesses, their sales funnel looks like this:
The first step is acquiring leads.
It normally happens by getting in touch with customers,
either through cold calls, email campaigns or face to face meeting, etc.

As soon as you have the lead’s attention
you’ll focus on proving your value proposition
and convert the lead to opportunity. (It means the lead is interested in knowing more about your offer)

Then, once you anticipate that the success rate and probability of closing the deal
you’d go ahead and pitch the customer and sell your product or service.
(There are a lot more to it but since this article is not about sales strategy, I simplified it as much as possible)

The conversion funnel is somehow different

In general, conversion funnel has 4 phases:

In the early stages, the customers will get to know about your offer, and your business
If they are interested, they will research about your product, your promise, and indeed your business conduct
If you manage to build a good reputation, and they hear good things from others, they will most probably try your Offer
Once your service is proven to be worthy of what you charge for, and can address their pains and gains, they will then make a payment and buy your core offer.

Now if you are here for a long haul and take care of your customers, and if they really like your product, they will recommend it to others or tell others about it, which leads to referrals and new customers.
Implementing conversion optimization strategy and aligning it with your sales funnel help you supersize your packages, and increase your revenue.
But it all goes back to your your business model, type of product, and nature of your business.

Let me walk you through one example.

Let’s say you run an online business and you have implemented the Bait & Hook business model.

The first thing that you’ve setup to get your customer’s contact information is your lead magnet,
And your lead magnet is a free report, or a free download, or a free trial, etc.
Something that does not cost you much to create,
And customers can get it instantly, for free.

Sales Funnel

Focus on Deals

Conversion Funnel

Focus on Journey

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