Optimize Contents to Get more Customers
As soon as your infrastructure is ready, you have to move on to optimize the most important factor for attracting customers to your website: Your contents.
You have less than 6 seconds to grab a visitor’s attention; the sooner you do that the better.
There are seven influencing factors in content optimization that you must pay attention to, every time you craft a piece of content.
1) Optimize Your URL.
Although it might sound strange as many people don’t consider their article’s URL part of their content. The truth is that it is one of the most important elements of your content.
Search engines see your content from their Crawling-Bot’s eye and those Bots love good URLs. A good URL should help you rank your content and put you above your competitors. Make sure you put the keyword you want to rank with at the beginning of your URL. Avoid using Stop words such as ‘of ‘, ‘or’, ‘the’, etc.
Pro Tip: Don’t panic in case you found out that you need to optimize your URL but you have already published your page and google has crawled it. There is an easy fix for it. The best way to optimize your URL after being published is to use a 301 redirect. You can use the very easy to use Eggplant 301 Redirects.
For instance, I published an article about entrepreneurship skills and market research, but I focused on entrepreneurship skills only. Later on I found that my article has much higher potential to rank for Market research, so I went ahead and optimized the content and changed the URL to market research.
2) Polish Your Title.
Your title is the first thing your visitors see. Not only when they land on your site.
Add the exact keywords you want to optimize for to your page title tag, a great tutorial that helps you optimize your title tag is Moz Learn. Here is The Moz Report looks like.
3) Have an Spot on Call to Action – CTA
Call-to-action (CTA) buttons are web or mobile elements that encourage your visitors to take actions. Primary CTAs are meant to convert visitors to customers. You can still use secondary CTAs for those who are not yet ready to convert.
An example of a Secondary CTA is a “Like us on Facebook” Button.
A perfect CTA on an optimized page Has these Criteria:
a. Short and Sweat. Don’t write more than two words in your button.
b. Use Adverbs of Time. Your CTA is meant to intrigue visitors to take an action. Use words like Today, Now, or terms that conveys urgency.
c. Make it available to everyone. Your visitor shouldn’t search for your call to actions. It has to be the first thing they see.
4) Include Link – (Internal and External)
It’s very annoying to read an article that just speaks high level. Doing things s not about “What” anymore. You must focus on writing epic contents to write a content that grabs visitor’s attention.
It’s sometimes very difficult to write a content that covers everything, from soup to nuts; that’s where links come to the picture. Adding internal links helps you keep users on your site and reduce your bounce rate by promoting your contents.
On the other hand, including external links to other websites not only add value to your SEO factors, it also supports your ideas and gives your visitors an authoritative alternative to refer to and validate your content.
5) Use Share Buttons
Providing social share opportunities in your page is must. The more your content gets shared, your social signals become higher.
Fortuitously, there is no need to know how to code in order to include a social share button and attract visitors to share your content. Simply head to startup Resource for entrepreneurs and find Add-this-.com, then sign up for a free account and register your site. You will have plenty of free and paid options to add to your page.
Make sure you enable Mobile share too. Since majority of web users use their smartphone, enabling the social share helps you get more share triggers and develop better online exposure.
A research by Campaign monitor shows that About 53% of emails are opened on mobile devices. McKinsey found out that email is 40x more effective in customer acquisition in comparison with social medias like Facebook and Twitter.
#3- build an audience through List Building strategy
I know you have heard that you should have a great product to run a successful business. Rather unfortunately, you have to forget what you have learn as that’s absolutely wrong, at least in this era!
The truth is that no one likes your product except your friends and your Mom, I know that might sound harsh but that’s the truth. Instead of investing your time and money on building a product that you have no proof that people will love it, why not take a step back and focus on how to attract customers to your business.
What’s the Work-around?
The right way to attract customers to your business is to build an audience first. Once you build your audience, you ought to engage them and make sure the remember what your business stands for. Finally ask them about what they want. At that point, you can move to building your product.
The main question you should be asking yourself is ‘how to get customers email’.
Why Email marketing and finding customer’s email is important? Because the chances that you change your email address is around zero, so does your customer. Once you have their permanent contact you can reach out to them and start building relationship.
I have listed down 3 methods that works like magic. Let your visitors show their interest about your contents.
How would you do that?
a) Fixed Bars.
using a fixed bar or sticky bar is one of the best ways to raise awareness about a recent change, or a new product you want your prospects to visit.
Fixed bars work best when they are placed at the top of your page, so it’s always visible to both mobile users and web surfer when they scroll down. Among premium fixed bars, I’d say Hello bar has a good reputation among marketers. If you are looking for free & paid options Sumome.com is a great choice.
a. Sticky Smart Bars
Smart bars are modern and conditional sticky bars. You can apply some conditions on them. For instance, you can set the bar to disappear when your user is reading but it slides in the moment your visitors lose interest and scrolls up.
b) Opt-in Forms
Opt in forms are, in large, the most efficient way to collect email address and build a list. Just place them on your sidebars, in the header or footer. The secret to use an outstanding opt-in form is to convey a very precise message.
Your title should be absolutely on the money. Do not try to promote your products, instead, try to offer something valuable in exchange for an email address. A good example of what you can offer is exclusive tips, promotion codes, membership, trial period, etc.
The last piece of puzzle is to automate your form to a mail service such as Mailchimp or Aweber. This way, the moment your visitors opt in, you have their contacts stored in a safe place, ready to be used in your future campaigns.
c) Pop-up forms
If used correctly, popups can dramatically increase your list building conversion rate. On the contrary, if you don’t implement it the right way you will be out of business very soon.
Here is the trick, using popups during someone’s visit is like your shopping experience in Chinatown. The moment you enter a shop, someone follows you and keep saying “Yes”, “Anything you’re looking for”, etc. If you had experienced what I’m talking about you know how annoying it is.
The same concept applies to digital world too. Showing one popup after another can even put off your potential leads.
A great list building strategy is to use an exit intent popup and capture their attention before they leave your site. If you really offer something valuable, you will get plenty of potential customers.