Digital marketing reports are very important for every digital marketing agency, regardless of the campaign size or the acquisition channel. Digital marketing refers to the use of digital channels like email, mobile apps, web pages, social media networks, and websites to promote and sell a product or service. In recent years, the role of a marketing professional in the promotion of the business has changed considerably, with businesses now turning to the internet for more reach and exposure. With this shift, the need for effective digital marketing strategies has also increased dramatically.
How to build a digital marketing reporting dashboard
A digital marketing report aims at providing the necessary information required for a business to measure key performance from every single channel. Metrics, as they are called, can tell a lot about the effectiveness of the marketing strategy, including how many leads a particular campaign is generating, what percentage of these were new leads and what the click-through-rate statistics tell us.
You can use visualizatio tools such as tableu, or even use a basic report on your microsoft excel spreadsheet. What matters here is that you include all the important kpis for digital marketing to your marketing reports as it will also help a business determine whether its competitors are indeed employing the most effective marketing strategies, whether its competitors are still on their toes and whether it can improve its position in the market by implementing even the slightest change in the strategy.
What Is The Most Important metric For Your Digital Marketing Report?
There are a number of digital marketing report tools available today, all of which offer a wide range of KPI reporting functions that can help a company achieve measurable goals. In fact, the list of KPI reporting functions goes on, with factors like conversion rate, average order value, cost per lead, average revenue, number of sales offers per month and ROI all being possible metrics to track. In the end of the day, though, it’s the data that a company needs to make the right decisions and come up with the most efficient action plan.
Let’s take a closer look at some of the common digital marketing report functions offered by leading service providers. Among them are the following: – Cost Per Leads, Conversion Metrics, ROI, Revenue, Search Engine Traffic and Other Conversions. Let’s take a look at each of them now. You’ll get a better idea of what your business is doing with respect to cost per leads, conversion metrics, search engine traffic and other conversions at the end of the day.
Let’s start with the first function on the digital marketing report list, ROI. The formula used by the service provider here is to measure your company’s Return On Investment or ROI. This is also known as the Return On Investment orROI. This is a fancy way of saying how much profit your business is earning after all the expenses have been taken into account. This is also an important function because this is the basis of any calculation involving finances and marketing.
Next on the list is the digital marketing report ‘averages’. This is also known as the standard deviation. What this does is to provide an indication of the range of campaign results. It is a simple but important part of any analysis and provides insight into the campaign performance. It tells you how your campaigns are faring against expectations. The bottom line is that this metric tells you if your results are actually good or bad.
Moving on, let’s look at one more important metric in the digital marketing report – Conversion Metrics. This is what we call the true measure of how effective your SEO effort is. A ratio of sales to impressions. If you want to know how much money you are raking in with your online campaigns then this metric tells you it all.
Lastly, we will be discussing conversions. Conversions are simply the number of people that make a purchase from your website or how much money you are making with your social media efforts. To get a better understanding of how to analyze your conversions, and the things that might affect them, continue reading the rest of this digital marketing report. We will be discussing everything from Google Analytics tracking data to Facebook analytics.