The Digital Marketing funnel is actually a detailed strategic model which represents the complete shopping journey of an individual persona, from the time they first know about your brand to the point where they become true customers. However, this doesn’t mean that it happens in a single leap and that customers instantly make a purchase decision. This is because buying decisions happen over the course of a number of diverse stages. It’s these stages that are covered in this article and which you need to understand as your digital marketing strategy begins.
The first stage of your digital marketing funnel begins with your end user. In order for you to achieve success in any digital marketing campaign, you have to be able to effectively communicate with people who will soon become your most loyal fans. This means that you need to focus on getting them hooked before you go looking for the next potential customer to capture them. This is where you can begin to segment your audience based on their age, gender, location and other factors which you think will greatly influence their buying decisions.
How To Design a Marketing Funnel For Your Business
Once you have determined who your target audience is, you can then get them hooked on your message by tailoring your digital marketing funnel so that they have a more defined experience with your company. If you are launching a national product, then you’ll want to use different tactics to get your prospects interested in your offer compared to if you’re only promoting a local business. One good example of this is to create a blog or YouTube channel specifically for your target audience so that your prospects will be exposed to content that they can relate to and so that they can become more involved in your business. Another option is to include video as part of your social media marketing strategy. By tailoring your strategies to the interests of your target audience, you can ensure that they are more likely to buy your products.
Your next segmented audience will be those with which you already have a relationship. Your digital marketing funnel typically begins with the customers who have contacted you via email or on the phone. If you’ve done a good job with getting them to trust you, then these relationships are a natural place to start. You can then use email and phone calls to further solidify the relationship. In addition to building trust, this strategy also gives you more opportunity to market to this audience further down the line when you feel it is appropriate. You may even consider hiring professionals to handle customer service tasks like answering phones and handling return emails.
The final segment of your target audience will be those who you have an established relationship with but who you may not be communicating with as frequently as you would like. In order to create content that will engage these individuals, you can take action by creating events where you invite them to join your organization or your industry. This may include holding teleseminars or video seminars. Again, you will want to take the opportunity to tailor your digital marketing funnel in order to suit the needs of your audience.
Once you have chosen your target audience and developed your strategies for building your relationship with them, it is time to focus your attention on your prospecting. You may already have content examples that you have used to generate leads. Or, if not, you should begin to write and submit your own articles and press releases using the methods that you have previously been successful with generating leads using. When you contact your leads and ask them to join your team, make sure that you provide them with plenty of content examples to help them to get started.
Finally, at the end of this journey you will have a few potential buyers. Now you need to make sure that you position yourself as the credible, professional organization that they want to do business with. If you send a qualified, aggressive email to your leads with a strong call to action, it is likely that they will respond. Your marketing strategy may have helped you gain leads but it is ultimately their responsibility to find a buyer. You can help them identify their best option by following up with a phone call or sending them a follow-up email.
The Digital Marketing Funnel represents three distinct stages of customer relationship management that can be used to increase conversion rates. You can easily apply these stages in your own organization to improve your return on investment. Start by identifying your customers and defining your ideal customer. Then build your arsenal of tools, tactics and processes to support this process from the first stage all the way to the ultimate sale to the final stage of retention.