Here are the most important Questions to Ask about Digital Marketing campaigns
Q: What is the difference between online advertising and a digital marketing campaign? A: A digital marketing campaign is able to leverage both offline and online channels for the best results. If an individual calls a business’s help line, or enters into a physical location, is the person on the other end aware of who the client is and what marketing initiatives are being carried out? With an online ad campaign, people are able to find you; they simply search your business name on any search engine and are presented with your profile. If they like what they see, they can “click-in” to your page.
Q: Why should I use digital marketing campaigns instead of more traditional forms of marketing? A: Because digital marketing campaigns provide an immediate impact on your audience. With a traditional marketing campaign, a business has to wait to receive their advertisement in the mail; however, a digital marketing campaign delivers a response almost immediately. If someone calls your business and expresses an interest in your services, the call is answered, and a possible sales pitch is made right then and there.
Q: Where should I start when I start my digital marketing campaigns? A: The most important step in launching a digital marketing campaign is to determine whether or not your business needs a SEO expert. SEO experts are experienced in Search Engine Optimization and can provide your business with both organic search engine rankings (which increase your website’s exposure in search results) as well as pay per click advertising opportunities. Therefore, if you are not an expert in Search Engine Optimization, you need to hire one.
Q: How do you decide how to reach your goals with your digital marketing campaign? A: When deciding which of your marketing strategies to pursue, you first need to set goals for your company. Whether you’re launching a social media page or adding an RSS feed to your website, you first need to know what you hope to achieve. After setting your goals, write a plan to achieve those goals – both today and into the future.
Q: Which channels will I utilize to promote my products or services? A: You’ll want to utilize the most successful digital marketing campaign channels that are most likely to bring prospects to your website. For example, YouTube and Twitter are both excellent avenues for video content, but there are many other ways your videos can be shared and viewed. To find the channels that will most likely bring you success, speak to others within your industry. Also, consider “liking” your pages and subscribe to feeds to see if those channels will also drive traffic to your site. These are just some of the channels you’ll want to consider.
Q: What is the ROI for my marketing campaign? A: Your return on investment (ROI) is how much you make after you spend a certain amount of money on a campaign. If your goals are not met in the time allotted, there’s no point in continuing. However, when you are tracking your results, you can quickly see which tactics are bringing in more traffic than others.
Q: Which digital channels will I utilize to communicate with my target audience? A: There are many different forms of digital communications that should be utilized to communicate with potential and current customers. From email to publishing to social media, your marketing communication channels should always be evolving to reach your goals. The best ones will be established through your target market, but you can also start with an online survey to begin your outreach. Surveys can be a valuable form of marketing because it gives you a deeper insight into the thoughts, opinions and preferences of your target market.
Q: What strategies should I employ before launching my first page online? A: One of the most important things you need to do before launching your first page is to write your landing page or blog content. You should have a goal in mind before you do anything else and your content should serve as a guide to what you want to achieve. This is called search engine optimization (SEO) and it’s one of the most powerful optimization strategies you can implement.