This is How your Conversion Funnel should look like?
In this case your conversion funnel should look like this
The first step is “Customer Discovery”
You’ll be directing traffic to your website,
It could be from Direct, and organic traffic,
Or Advertisement campaigns like PPC,
OR Forums, etc.
and once visitors are landed on your landing pages,
they will come to know about your blog posts,
Your lead magnet, or even your product, and pay a visit to your product page.
The trick here is to implement “customer journey optimization” strategy also known as CJO strategy
to engage with your visitors, and lead the through the path that translate to a purchase, or an opt-in
Because customers who come from different source, have different needs.
The Next step is Engagement
Influencer marketing, and branding play a huge role at this stage
because since customers don’t have a tool to measure your credibility,
they will use the eye ball test.
If you manage to pass the eye ball test,
By showing enough evidence that your business is credible,
Or social proofs from previous customers,
Or even positive reviews on the internet,
you have a good chance to see your prospects in the next stage.
It’s time for your customers to Register
Here is the truth:
Unfortunately, since there are plenty of scams,
no one is willing to buy from you the first time they visit your site.
At this stage, it’s best to offer a lead magnet, and don’t push for sales.
You can try to encourage them to opt-in to your subscriber list
by offering a well-designed white paper to download,
or something that fits their need without charging them.
Once your visitors decided to exchange their information for your lead magnet,
it’s time for a little push.
Let’s give it a try! The Trial Phase
Your customers might not be ready to buy your core offer yet,
So you can offer them your Bait,
Which is an interesting offer that offers between 7% to 20% of functionalities of your core product
“at cost“, “with no margin“. or even for free
If what you’ve offered them for free in previous stage was a case study about the values of your product
And they have opted in with that free report,
You can offer them a comprehensive, or premium report
Plus limited access to your product for testing purpose
Either for free, at a very low cost or great value for money,
This way, your leads will automatically move don your conversion funnel, and download/try your trial product.
Promotion: When and what to promote to get higher conversion rate
Don’t be a greedy business owner who just care about dollars and figures.
You must give enough time to your customers
and let them enjoy the free trial,
but you should also engage with them
and make sure they are getting the best out of their offer.
In fact, the secret to having higher conversion rate,
especially when it comes to converting leads to paying customers
is in genuine follow ups during the trial period.
You must know that not everyone knows how to use your product,
besides, they might sign up for free trial and don’t even use it.
As an entrepreneur or a growth hacker, you can automate your engagements for trial period,
but you must make sure to personalize it too.
You can send them the “how-to guides”
and practical, yet, easy to understand supporting materials
to help them understand your unique value proposition and fall in love with your product.
Closing The Deal
This is where your leads, and opportunities convert to paying customers.
At this stage, you managed to get your customers on your landing page, or checkout page
And they are ready to key in the credit card information.
Make sure that your sales letter,
whether it’s a Video sales letter (VSL), or a Hybrid sales letter
Includes everything that your customer need to know
Include your Pricing model
And try to simplify it as much as possible
If there are payment plans, try to highlight the one that managed to attract more customers in your conversion rate optimization experiments
And make sure to simplify your checkout forms.
Once your customer paid for your service,
… It does not matter if you are offering a tangible product, or virtual product,
Or even if you are selling one off services, or your product is designed with recurring pricing model …
You must focus on Email marketing activities to engage with your new customers
to ensure your customers are happy with their purchase.
And your value proposition is well perceived,
In fact, if you manage to keep your customers happy,
You can get them back to buy again
Or refer you to their friends and get new customers, organically.