Chief Marketing Officer Dashboard


We help Marketing leaders use data visualization to optimize campaigns and experiments efficiently.

Go above and beyond typical out of the box marketing reports. No more wasting time on adhoc reports from different platforms. We will build, host, and maintain a low-code/no-code marketing intelligence dashboard that securely connects to your marketing data sources and efficiently manages the entire growth funnel.

With our customizable automated CMO dashboards, you can spend more time delivering value to customers than switching between platforms.
Here is an example of our CMO dashboard

Top 10 CMO Metrics

Our customers asked us about these top 10 CMO metrics. What are your top KIP and metrics?

ID Abbreviation Actual ID Abbreviation Actual
1 #L Number of Leads 6 CPL Cost Per Lead
2 CPC Cost Per Click 7 LCR Lead Conversion Rate
3 CAC Customer Acquisition Cost 8 $Ac-L Cost per Activated Lead
4 LTV The Customer Lifetime Value 9 L-R Ratio Lead to Opportunity Ratio
5 ROMI Return On Marketing Investment 10 MQL/SQL Ratio Marketing Qualified Ratio / Sales Qualified Ration

Let's talk about your customized marketing dashboards


Marketing Dashboard Demo:

Your reports and dashboard will have fully customizable filters. Contact Us


Qualified Leads

283

4% better that last month

Opportunities

146

0.7%

Advertisement Cost (MTD)

$764,120

0.9%

Marketing ROI

%65

2.1%

Funnel Analysis

Impression: 148,246 (100%) -

9%

Clicks: 3,802 (2.6%) - 4%
Conversion: 900 (1.89%) - 1%
Conversion Rate

90-Days: CR = 2% -

0.8%

60 Days: CR = 3.2% - 0.12%
30 Days: CR = 3.1% - 0.8%
Click Through Rate

90-Days: CTR= 3.3%

1%

60 Days: CTR= 3% 0.2%
30 Days: CTR= 3.1%0.1%
MQL/SQL Ratio

%32.5

2.7%

End to End Acquisition Trend - Fy 22-23
  • Converted
  • Engaged
  • Acquired

$13.6%

Growth Rate

Measure How You’re Converting Traffic to Customers & Growing Monthly Recurring Revenue. Contact Us

$1,840

Average CPL

The average cost per acquiring a qualified lead on a monthly basis

Pipeline Vs Expected Sales FY22-23

Number of customers who have active subscription with you.

$568,500.50

Total Amount

The Probability multiplies by the expected amount amount

$750,520.00

Expected Amount

The actual Amount of deals progressed in funnel.


Connect to over 500 Data Sources


We can automate your data visualization by connecting to over 500 data sources.
When it comes to marketing management, we can build your dashboard and pull data from several sources including Google Analytics, Google Ads, Facebook, Linkedin, Twitter, Zoho, Mailchimp, Alchemer, Survey Monkey, Yutube, Eventbrite, Google Search Console, SEMRush, and more...

Let's talk about your customized digital marketing dashboards

Premium Support

by Industry Expert Consultants

We offer consulting services and ongoing support to all premium clients and help you be on top of your data. Our team is available to help you adapt to market needs and make necessary changes to your data visualization on the go.

Website Audience Metrics

Audience to which the users belonged while on the current date range.

New Users
65% goal reached
13,596
20,000
Page Views
45% goal reached
83,123
250,000
Page Sessions
20% goal reached
16,869
85,000
Bounce Rate
85% goal reached
28.50%
30.50%
Acquisition

Tells you where your visitors originated from, such as search engines, social networks or website referrals. Learn more

33.50%

Bounce Rate

9,065

Page Sessions

Device Sessions
Mobile

6,098

Desktop

3,902

Other

1,065

Top Traffic Source

29,931

Organic Search

Measures your user's sources that generate traffic metrics to your website for this month.

3,605

Click Through

No. of clicks to ad that consist of a single impression.

3,266

View Through

Estimated daily unique views per visitor on the ads.

8,765

Total Conversions

Estimated total conversions on ads per impressions to ads.

Link Page Title Percentage (%) Value
Homepage
65.35%
Our Services
84.97%
List of Products
38.66%
Contact Us
16.11%
Product 50% Sale
59.34%
Browser Used By Users
Mar 01 - Mar 20, 2019
  Browser Sessions Bounce Rate Conversion Rate
Google Chrome 13,410 40.95% 19.45%
Mozilla Firefox 1,710 47.58% 19.99%
Apple Safari 1,340 56.50% 11.00%
Microsoft Edge 713 59.62% 4.69%
Opera 380 52.50% 8.75%
  Acquisition Behavior Conversions
Source Users New Users Sessions Bounce Rate Pages/Session Avg. Session Transactions Revenue Rate
Organic search 350 22 5,628 25.60% 1.92 00:01:05 340,103 $2.65M 4.50%
Social media 276 18 5,100 23.66% 1.89 00:01:03 321,960 $2.51M 4.36%
Referral 246 17 4,880 26.22% 1.78 00:01:09 302,767 $2.1M 4.34%
Email 187 14 4,450 24.97% 1.35 00:02:07 279,300 $1.86M 3.99%
Channel Performance Analysis Last 3 Months Last Month MTD
Lead Source Clicks Converted Impressions Clicks Converted Impressions Clicks Converted Impressions
Organic search 63 51 203,050 11 7 48,220 35 15 63,400
Adwords Campaigns 140 120 480,900 50 37 98,210 10 7 8,210
Social media 17 7 153,150 12 4 62,220 15 8 48,920
Conference 35 140 53,450 Inactive Inactive Inactive 11 6 31,200
Email Campaigns 57 30 3,500 14 9 280.20 Inactive Inactive Inactive
Facebook Chatbot 43 40 23,150 16 13 8,732 6 2 732
Top 10 Listing 17 14 3,950 5 1 8,220 Inactive Inactive Inactive
Geo Campaign Performance
Country: USA
States Orders Earnings
California 12,201 $150,200.80
Texas 11,950 $138,910.20
Wyoming 11,198 $132,050.00
Florida 9,885 $127,762.10
New York 8,560 $117,087.50
Social Media Stats
  • Today
  • Yesterday
150,200 0.20%

Impressions

1,880 1.04%

Clicks

Export your Marketing Performance in CSV format.

Open it in a spreadsheet and perform your own calculations, graphing etc.

Customer Satisfaction
9.8

1.6%

Performance Score
Excellent 3,007 50%
Very Good 1,674 25%
Good 125 6%
Fair 98 5%
Poor 512 10%
Very Poor 81 4%

Overall Rating

Measures the quality or your marketing team’s efforts.

4.2
5.0
4,230
58%
4.0
1,416
24%
3.0
980
16%
2.0
401
8%
1.0
798
12%
Goal Conversion Break Down

Per Channel


Let's book your online meeting


Every marketing director, VP of marketing, and CMO has different requirements and since your campaign data flow is unique to your business, we suggest to book the initial meeting to understand your requirements and plan for a successful strategy and delivery.
We can automate your data pipeline and visualize them by connecting to over 500 data sources.

Let's talk about your customized marketing dashboards


Premium Support

by Industry Expert Consultants

We offer consulting services and ongoing support to all premium clients and help you be on top of your data. Our team is available to help you adapt to market needs and make necessary changes to your data visualization on the go.